What is crucial when building a programmatic offering suitable for the pharma industry?
1. Single stack walled garden.
Here are 3 reasons why this is top of our list!
* A private exchange with a select group of health publishers provides assurances to pharma advertisers they are only communicating with HCP’s.
* Greater safety and more transparency is vital in Health prog, and a walled garden means advertisers have full control over where their ads appear, as well as being GDPR compliant.
* Protection of data. A full stack platform (DSP, SSP, DMP) means no data Leakage or proliferation by 3rd Parties!
Additionally, deterministic user data will become more crucial as we head towards a cookieless world . . .